Altaona Resort · Murcia · Opening 2029
The art of living well.
A new Mediterranean luxury holiday resort with wellbeing at its heart, currently under development at Altaona, Murcia, Spain.
Imagine a holiday where sunshine, exceptional hospitality, beautiful surroundings and the freedom to enjoy life come together with opportunities to feel your best. WOW Longevity Hotel is being developed as a luxury Mediterranean resort for guests who love travel, great food, relaxation, sport and memorable experiences.
Longevity is part of our philosophy, not a requirement for your stay. You can come simply for a wonderful holiday: unwind by the pool, enjoy Mediterranean and Asian cuisine, discover our extensive fitness and yoga facilities, or spend time in the sauna landscape. Guests who want to explore their health more deeply will be able to choose from personalised longevity experiences.
WOW is not conceived as a clinical hotel. It is a welcoming holiday destination where sophisticated wellness, optional health expertise and Mediterranean hospitality live naturally side by side.
The hotel is under development and is not yet open. Accommodation and on-site experiences cannot currently be booked.
The WOW DNA
Luxury to enjoy. Wellbeing to inspire.
Come for the Mediterranean lifestyle. Leave with memories – and perhaps a little more energy for life.
At WOW, we believe living well is about more than medical measurements. It is the pleasure of a long breakfast, the warmth of the sun, a beautiful dinner, movement that makes you feel alive, restorative moments in the spa and meaningful time with people you love.
Our idea of longevity is positive, approachable and entirely personal. It is woven into the experience through fitness, nutrition, sleep, recovery and opportunities to learn more about your health. It never needs to define your holiday.
A resort first, with longevity as an added dimension
Whether you are looking for a romantic escape, a relaxing break with friends, an active Mediterranean holiday or a more structured wellbeing journey, WOW is being designed to welcome you. You decide how much – or how little – of the longevity offering becomes part of your stay.
An invitation, not a prescription
No tests are required to enjoy the hotel. Medical consultations, diagnostics and personalised longevity programmes are optional experiences for guests who choose them, subject to their availability and the final programme offering.
Reasons to stay
Your holiday. Your way.
One extraordinary destination. Many reasons to visit.
- 01
Escape to Mediterranean luxury
Slow down, enjoy the sun and discover the ease of a refined resort holiday. Spend your days relaxing, exploring the surroundings and enjoying attentive hospitality without a fixed programme or schedule.
- 02
Move, train and feel alive
Make the most of the planned expansive gym and fitness facilities, dedicated yoga spaces and opportunities for active living. Whether you love a challenging workout or prefer gentle stretching, movement can be part of the pleasure of being away.
- 03
Restore body and mind
Unwind in the planned sauna landscape and wellness areas. Balance activity with relaxation, quiet moments and restorative rituals in a setting designed to help you switch off.
- 04
Travel for the food
Enjoy a culinary experience inspired by the Mediterranean and Asia. From vibrant Mediterranean ingredients and leisurely meals to the distinctive flavours of Asian cuisine, dining at WOW is intended to be a reason to visit in its own right.
- 05
Discover a more personal wellbeing journey
If you are curious about your health, explore optional longevity consultations and personalised programmes designed to complement – not dominate – your holiday.
The resort experience
Space to move. Time to unwind.
A complete luxury resort experience designed around choice, comfort and enjoyment.
01The waterfall pool 
02Yoga on the roof 
03Dinner by the pool
Renders of the design; the final building may differ.
An expansive gym and fitness offering
The planned large-scale gym will be a central part of the WOW lifestyle, providing space for training, strength, conditioning and active routines. Whether you maintain your usual fitness habits or discover new ones, you can make movement your own.
Yoga, mindfulness and balance
Dedicated yoga facilities will offer a different rhythm: room to stretch, breathe, improve mobility and reconnect with yourself. Sessions and activities will be subject to the final resort schedule.
A distinctive sauna landscape
The planned sauna landscape will create a place to slow down and enjoy warmth, relaxation and the rituals of recovery. It will sit alongside the wider wellness and leisure experience, without requiring participation in a medical programme.
Mediterranean and Asian dining
Food is an essential part of the WOW holiday. Our planned culinary direction celebrates Mediterranean freshness and Asian flavours, with delicious options for guests who simply want to dine beautifully and choices that complement a wellbeing-focused stay.
The freedom to do nothing at all
A great holiday does not need a checklist. Lounge, read, dine, socialise, enjoy the resort atmosphere and make each day exactly what you want it to be.
Optional longevity
Wellbeing without the white-coat feel.
Personalised health experiences for those who want them – never an obligation for those who do not.
For guests who want to go further, WOW plans to offer optional longevity experiences informed by qualified professionals. The aim is to help people understand aspects of their wellbeing and explore realistic ways to support a healthier lifestyle.
Understand your personal health story
Depending on the future programme, assessments may include relevant biomarkers, body composition, fitness or cardiovascular testing, lifestyle reviews and clinically appropriate consultations. DNA-based insights may be included where suitable, with professional interpretation and appropriate consent.
Make insight practical
Recommendations may explore movement, nutrition, sleep, stress management and recovery. The goal is to connect useful information with everyday choices rather than overwhelm guests with a clinical experience.
Enjoy the holiday while you are here
Your time at WOW can combine a health consultation with a morning yoga session, a workout, a sauna experience and an exceptional dinner – or none of the medical elements at all.
The final scope, availability and prices of medical and longevity programmes will be announced separately. Genetic information cannot predict individual health outcomes with certainty.
Explore optional longevity experiencesThe guest journey
Make it your WOW.
Choose a relaxing escape, an active holiday or a deeper wellbeing experience.
- 01
Arrive
Settle into a Mediterranean resort environment created for comfort, enjoyment and time away from everyday demands.
- 02
Choose
Build your own stay around relaxation, fitness, yoga, the sauna landscape, food and leisure. There is no compulsory medical itinerary.
- 03
Enjoy
Train in the planned expansive gym, find balance in yoga, discover the wellness spaces and explore Mediterranean and Asian dining.
- 04
Explore – if you wish
Guests who want a more personalised longevity experience may choose available consultations, assessments or programmes with qualified professionals.
- 05
Take something home
Go home with memories of a wonderful holiday – and, if you chose a wellbeing programme, potentially useful personal insights and new habits to explore.
Suites & apartments
Five ways to own
Current sales phase · All prices excl. 21% VAT
All prices exclude 21% VAT. Sizes are approximate and may still change as the architects finalise the plans (Proyecto Básico). Ownership structure subject to final legal confirmation. Prices and rent are for 100%; smaller shares pro rata. Pre-reservation €1,000 online; reservation €15,000, invoiced when the building permit is applied for.
Founder WOW Memberships
Be part of the beginning.
Founder WOW Memberships are planned to become available from January 2029, before the hotel opens.
Founder WOW Memberships are designed for individuals and couples who want a long-term connection to the future WOW destination. They combine planned hotel stays and optional-to-enjoy resort experiences with structured longevity benefits once the relevant facilities and services are operating.
Founder WOW Hotel Individual
€25,000one-time
A ten-year membership for one registered person. Includes six hotel room nights per membership year and one Comprehensive Longevity Program per year once the relevant services are operational. No annual membership fee.
Discover the benefitsFounder WOW Hotel Couple
€40,000one-time
A ten-year membership for two registered people. Includes six shared hotel room nights per membership year and one Comprehensive Longevity Program annually for each person once the relevant services are operational. No annual membership fee.
Discover the benefitsFounder WOW Memberships are planned to be offered from January 2029; this is not a hotel opening date. No hotel stay, treatment or on-site benefit can be used before the relevant services open. Final agreements will define the start of the ten-year term and benefit entitlements.
Memberships upon opening
Your long-term connection to WOW.
Additional memberships are planned to become available when the hotel and relevant resort facilities open.
WOW Country Club Family
€50,000 joining fee + €7,000 a year
Designed for two registered adults and eligible children up to age 25, with applicable year-round resort access and one annual Basic Health Check for each registered adult.
Discover the benefitsWOW Residences Individual – without golf
€3,000 a year
For one registered homeowner, including applicable resort benefits and one annual Basic Health Check.
Discover the benefitsWOW Residences Individual – with golf
€7,000 a year
Includes the applicable WOW Residences benefits plus membership of the golf course, subject to the golf club membership conditions, playing rights and any applicable separate charges.
Discover the benefits
These memberships will be available upon opening, not in January 2029. Prices are commercial indications pending confirmation of applicable taxes and final documentation. The final scope of facilities and membership entitlements will be confirmed before launch.
Explore WOW Memberships
Altaona Sports & Wellness Resort
Between the mountains and the Mediterranean.
Nestled between mountains and the Mediterranean, Altaona offers an 18-hole golf course (expanding to 27 holes) and 3.6 million m² of resort area, of which a maximum of only 9% can be built on.
More than 320 days of sunshine a year.
GRI Awards 2025
Top 2 worldwide
Real Estate Destination of the Year
Recognised among the two best real estate destinations in the world.
European Property Awards 2025
Best Leisure Development in Spain
Explore WOW
A destination to experience. A vision to share.
Three distinct ways to connect with WOW while the hotel is under development.
The WOW Holiday Experience
For future guests looking for Mediterranean luxury, memorable dining, expansive fitness and yoga facilities, a sauna landscape, relaxation and the option of personalised wellbeing. You do not need to be a longevity client to stay at WOW.
Register for opening updates
WOW Memberships
Founder WOW Hotel Memberships are planned to become available from January 2029. Other memberships are planned for release upon the hotel opening. Membership benefits become usable only when the relevant facilities and services are operational.
Explore Founder WOW MembershipsWOW Ownership
Explore the separate opportunity to own a hotel suite as part of the WOW development. Ownership and financial terms are distinct from guest experiences and memberships and are subject to separate documentation.
Explore ownership opportunities
WOW Longevity Hotel is currently under development and not open for bookings. Descriptions of future facilities, food concepts and experiences reflect the development vision and remain subject to final design, operational readiness and availability.
Opening updates
Register for opening updates.
The hotel is under development and not yet open. Leave your email address and we will keep you informed as WOW comes closer to opening.
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